Friday 11 March 2011

About Making Money

On Monday night time, I watched my to begin with, The Last Word host Lawrence O’Donnell.
Whilst O’Donnell laudably experimented with to concentrate the audience’s attention onand hopefully very last, Charlie Sheen trainwreck interview, courtesy of the tragic undertow that threatens to pull Sheen underneath for beneficial, I used to be overtaken, not from the pulling on the thread, in addition to the voracious audience he serves. It didn’t make me depressing, it produced me angry.

In regards to celebrities, we could be considered a heartless country, basking in their misfortunes like nude sunbathers at Schadenfreude Beach. The impulse is understandable, to some diploma. It could be grating to pay attention to complaints from consumers who love privileges that many of us can not even envision. Should you can’t muster up some compassion for Charlie Sheen, who can make alot more funds for any day’s effort than the majority of us will make in a very decade’s time, I guess I can’t blame you.



With all the rapid speed of events on the net and then the information revolution sparked through the World-wide-web, it’s pretty painless for your solutions sector to consider it is different: frequently breaking new ground and executing stuff that no one has ever before performed ahead of.

But one can find other kinds of business enterprise which have currently undergone several of the identical radical shifts, and have just as great a stake in the long run.

Take healthcare, for example.

We normally presume of it as a huge, lumbering beast, but in fact, medication has undergone a sequence of revolutions from the past 200 many years that happen to be not less than equal to these we see in technologies and info.

Significantly less understandable, but nevertheless inside the norms of human nature, could be the impulse to rubberneck, to slow down and consider the carnage of Charlie spectacle of Sheen’s unraveling, but for the blithe interviewer Sheen’s existence as we pass it during the appropriate lane of our daily lives. To be sincere, it may possibly be tough for individuals to discern the variation among a run-of-the-mill focus whore, and an honest-to-goodness, circling the drain tragedy-to-be. On its personal merits, a quote like “I Am On the Drug. It is Termed Charlie Sheen” is sheer genius, and we can’t all be anticipated to take the total measure of someone’s lifestyle every single time we listen to something humorous.

Swiftly ahead to 2011 and I am endeavoring to take a look at signifies of getting a little more business-like about my hobbies (generally music). By the finish of January I had manned up and started off to advertise my blogs. I had made various distinct blogs, which were contributed to by associates and colleagues. I promoted these pursuits because of Facebook and Twitter.


Second: the little abomination that the Gang of 5 about the Supream Court gave us a year or so back (Citizens Inebriated) genuinely is made up of slightly bouncing betty of its personal that could extremely well go off during the faces of Govs Wanker, Sacitch, Krysty, and J.O. Daniels. Since this ruling extended the concept of “personhood” to equally businesses and unions, to attempt to deny them any right to run within just the legal framework that they were organized underneath deprives these “persons” for the freedoms of speech, association and movement. Which suggests (when yet again, quoting law college educated friends and family) that both the courts must uphold these rights for that unions (as individual “persons” as assured through the Federal (and most state) constitutions, or they have to declare that these attempts at stripping or limiting union rights should apply to main companies, also.


Of all the interesting new tech that seems poised to garner a lot of buzz in 2011, near field communication (NFC), is probably the most exciting. If it takes off, it will transform the ways we communicate, share, and make payments with digital devices. This will likely take years to happen, but the groundwork is being laid right now. And RFinity is one of those companies at the forefront.


While Google and Apple are responsible for generating much of the buzz about NFC at the moment, the technology goes far beyond simply having the right type of chip in your mobile device. For example, how do you handle different types of data transfers being made from one device to another? And how to you ensure that they happen as quickly as possible? And most importantly, how do you ensure that they happen securely? Those are the things that RFinity is thinking about.


The company has just raised $4 million from Horizons Ventures in Hong Kong. And the space has gotten so red hot, in fact, that we hear they’re already out raising another round.


And it’s an easy bet for investors to make not only because of the space, but because of where the project originated: The U.S. Department of Energy. Specifically, RFinity was born when a bunch of infrastructure security experts working for the government were assigned to find all the vulnerabilities in cell phones. Through software they came up with, they were able to quite easily eavesdrop, manipulate SMS messages, and even compromise LAN security. Then they set out to figure out a way to stop people from doing those very things. That work led directly to RFinity.


Work originally began in the person-to-person and person-to-vendor sales space by way of mobile applications that route transactions through RFinity’s own secure servers. But now that NFC appears ready, RFinity is making sure they’re ready for it. The idea is that their technology could cut out the middle man here: themselves.


Obviously, the company isn’t going to share all the details on how they secure NFC transfers. But the basic overview is that they verify an incoming NFC signal and ask for a user’s permission before taking any action. Further, if the action is a transaction, it requires a PIN, just as you might do an ATM withdrawal. That’s all pretty standard. But the key is one-time-use transaction codes that RFinity creates on the fly along with complex cryptographic signatures. These ensure that an transaction is secure since it means that every transaction can only happen once. Even if those numbers were intercepted by a hacker, they would be useless beyond the one-time payment.


And even if your phone is lost or stolen, a thief couldn’t do anything without your PIN. And you can remotely shut down your NFC capabilities via RFinity. It’s enough to make me wish I could throw out all my credit cards right now. “Today’s identification and transaction systems are based on what? A magnetic strip on the back of a card, based on a 1950’s technology that relies on a base station to read the information embedded as a series of simple magnetic markers in plastic tape,” writes Josh Jones-Dilworth, who is working with the company to bring them to market.


Again, NFC as a technology is great and potentially game-changing. But the software is still needed to make it actually work. And some of the big guys began realizing that early on as companies like PayPal, Bank of America, and even Subway have been testing out different things with RFinity for some time. In fact, RFinity has actually been doing field tests of the software end of their technology since 2009 in places like Idaho, well before most people in the U.S. had ever thought about NFC.


But now people are starting to care. And soon, they could be caring a lot more. NFC is already built-in to Google’s new Nexus S device — and the company has put out a call for developers to start using the tech. Rumors have the next iteration of the iPhone gaining the technology as well. In other words, I suspect we may be seeing acquisition rumors starting to fly around RFinity in about six months or so. Provided their technology proves up to the NFC challenge, of course.



Ever wondered what it’d be like to run your own game development house? Me neither, but don’t let that stop you getting involved with Game Dev Story (iTunes link), a little gem of a game from Japanese developers Kairosoft, currently on sale in the app store for $0.99.


The concept is straightforward – grow your development house from a tiny team of four staff churning out cheap and cheerful PC games to a revered coding powerhouse in swanky offices crafting masterpieces for the latest consoles.


At first you’ll probably be going over budget left right and centre, trying to figure out which game types work best and therefore shift more units, but once you get into the swing of it you can concentrate on hiring and training the best staff and purchasing licences to develop console games, resulting in better made and better selling games with higher profit margins.


It’s not just a question of hiring and firing, coming up with game ideas and watching your staff working their buns off though. Through the use of ‘boosts’ which are periodically made available to purchase as the game progresses (not in-app purchases I hasten to add), you can choose one of your coders to work on enhancing one specific aspect of the game. This pushes up the overall quality of the game you’re making and results in better reviews and sales, adding a further strategic element as you choose the right moment and category in which to use your boosts. At certain points within the development cycle you also get the chance to work on the graphics and sound specifically, either using one of your own staff or hiring in a freelancer, and this too gives you the opportunity to increase the overall quality of your virtual product.



When you make your first million seller it’s a satisfying moment but there’s no time to rest on your laurels. There are always new consoles appearing on the market, contract jobs to take on, new staff to hire and new game types to discover. If you leave too much of a gap between development cycles you start losing fans and therefore a few sales, but think carefully about what kind of games you make – my pirate simulation was a right turkey.



It’s all great fun, but it’s fair to say there are a few things here which need to be addressed by the time Game Dev Story 2 arrives in the app store. I know it’s a tall order on a phone but I couldn’t help thinking how nice it would be if I could play the games my team had made. Even a comedy cut sequence showing some aspects of the latest game would have been good. There are also some hugely expensive advertising options within this game that offer no feedback other than some numbers increasing on a stat page. If I’m sponsoring a racing team I’d like to see my company logo on the side of a formula one car at least!


Finally, the game is perhaps a bit on the easy side. I’m sure if developing a multi million selling game was this straightforward we’d all be at it. Well, maybe not, but it’s easy to make enough money that you don’t have to worry too much about how you spend it, and this negatively impacts the strategy element.


All things considered however, Game Dev Story is great fun. It’s a good natured game and from the cute graphics and retro sound to the amusing titles you can give your creations, it’s a rewarding experience which works perfectly whether in short bursts or longer play sessions. Did I mention that it’s currently only $0.99 on the app store?





Source: http://removeripoffreports.net/ online reputation management

The ultimate in repairing a bruised reputation for business

No comments:

Post a Comment